Communicating Sustainability in Luxury Fashion through Digital Innovation

The keynote explores the need for global luxury fashion brands to integrate science-based information and digital tools to elevate sustainability communication.

For a company rooted in craftsmanship heritage, funding its identity around the values of Made in Italy artisanal production, the bold step is to embed transparency and traceability into the brand narrative.

The Digital Product Passport can support this natural – yet challenging – evolution, providing accessible, verifiable data on sourcing, production impacts, and circularity efforts.

It can communicate product-specific sustainability data, while also engaging clients, fueling their willingness to learn more and discover how and where exactly the products they are purchasing are made.

This keynote will share practical experiences, learnings and challenges, offering insight into how heritage companies, acting in the high-aesthetic, fast-evolving world of luxury fashion, can lead life cycle thinking and sustainability communication with integrity, avoiding the two opposite risks of greenwashing and greenhushing, in an era of growing regulatory demands.